3rd Semester Eksamensprojekt

UI Produkt

Credit from Group 5

Illustrationer som jeg har lavet under projektet (meget stolt af mig selv XD)

Credit fra Amalie og Edna 🙂

Refleksion:

Jeg har lært masser af dette projekt. For det første jeg genopfriske mine viden om php, database og mysql. Og jeg har lært at lave bedre illustrationer, og skriver bedre i akademisk rapport (not my cup of tea). Dette projekt var ikke så meget spændende kodning grunden er at det kun ren oplysning af hjemmesiden om kvinder i danpilot. Og vores klient er ikke så god til at svare os tilbage. Men til gengæld jeg har en gruppe med god stemning. På fremtiden, vil jeg gerne lave mere illustrationer og mere spændende kodning. Og læs mere om vue.js og API hvis det er et “must”.

Multichannel Marketing

Multichannel marketing bruges til at levere markedsføring information via flere kanaler for at nå bedst muligt målgruppe/kunder/bruger.

Plan:

Klient: Din arbejdspartner

Big Rock Content: Dit indhold f.eks (blog post, video, webinars, podcasts, osv..)

Kanaler: Foregår enten online marketing eller offline marketing. Online marketing eksempler er website, mobile marketing, email marketing SoMe. Offline marketing eksempler er tv reklamer, plakater, radio osv..

SEM / SEO

SEO 
• Står for Search Engine Optimization.
• Det er en metode til at få trafik fra de ‘gratis’, ‘organiske’ og ‘naturlige’ søgeresultater i søgemaskiner som Google. 
• SEO går ud på at optimere dit websites søgeord og relevans og herigennem optimere din online tilstedeværelse, uden at bruge betalte metoder. Formålet er at komme ‘naturligt’ frem på første side af google’s ‘Search Engine Result Page’ (SERP’s). 
• Googles webcrawlers producerer sine SERPs ved at analysere dit websites: Tekster, dokumenter, meta tags, andet indhold, samt via en analyse af din sides inbound links. 

SEM
• Står for Search Engine Marketing 
• Det er en metode til markedsføring, hvor man man kun betaler for noget når en bruger / kundeemne klikker på vores annonce. Det kaldes også for PPC (Pay Per Click) markedsføring og udbydes af bl.a. Google Ads og Bing. 
• PPC annoncer vises altid øverst på Search Engine Result Page’en. Med ordet ‘Annonce’ i teksten. 
Om din PPC annonce kommer med og bliver vist øverst på siden, afhænger af to ting: Annonce Auktionen og hvordan Google opfatter annoncens Relevans (Quality Score) ift. hvad brugeren leder efter. (Dan, 2020)

Data

Database er en organiseret dataindsamling.
Data er fakta, der kan lagres vedvarende.
Vi kan få adgang til vores data når som helst
Manuel eksempel:
Telefonbog, studerende og en webshop butik.

I mange henseender kan man sammenligne en database med et regneark. Hvor man i regnearket har faner, har man tabeller i databasen. Her oprettes så navngivne felter hvor diverse egenskaber, som datatype (tal, tekst, dato m.m.), defineres, svarende til, at man kun havde de kolonner i et regneark man rent faktisk havde defineret, og disse kun kunne indeholde værdier af den angivne type.

MySQL er et open source-relationsdatabase-styringssystem. MySQL bruges typisk i forbindelse med PHP. MySQL er et database-system, som tillader dig at gemme og opbevare datainput fra dine websider. Disse inputs kan du så trække ud og anvende på dine sider, når du har brug for dem.

Struktureret forespørgselssprog.
SQL er det sprog, vi bruger til at kommunikere med vores database.
Vi sender forespørgsler til vores database.
Der er forskellige typer forespørgsler, vi kan sende, afhængigt af hvad vi vil gøre.
De mest basale forespørgsler er en del af Create Read Update Delete.

De tre mest enkle datatyper at forstå er:

String – tekst
Integer – tal
Boolean – true or false

Disruption

Disruptive Technology / Innovation

 

  • a concept that clayton christensen has invented. Way to use technology, and how to differentiate oneself or stand out from the other companies.

 

Two different types of technology

  1. Sustaining technology

  • technological developments that help organisations to make marginal improvements

  1. Disruptive technology

  • wild and unexpected technology breakthroughs that require corporations to radically rethink their very existence.

  • they seem limited interest, but eventually they completely overturn existing products and markets. F.eks mobile phone, digital photography and online retailing

Disruptive technologies problems:

 

  • born prematurely

  • do not always hit the market with a bang.

  • often come at the world from unlikely directions.

How business models work

“It describes how a company creates and captures value.”

 

“The features of the model define the “customer value proposition” and the pricing mechanism , indicate how the company will organise itself and whom it will structure its supply chain.


  • Basically, a business model is a system whose various features interact, often in complex ways, to determine the company’s success.

Protip: At least 3 or more features transformative business models has a better success.

6 Elements of Truly Transformative Business Models

 

 Keys to Success:

 

  1. More personalised product or service

  •  
  1. Closed-loop process

  • linear consumptive process( in which products are made, used and then disposed ) with a closed loop, in which used products are recycled. This shift reduces overall resource costs.

  1. Asset sharing

  • enable the sharing of costly assets

  • AIRBNB – allows homeowners to share their home with travelers

  • UBER – share assets with car owners.

  1. Usage-based pricing

  • Some models change customers when they use the products or service, rather than requiring them to buy something outright.

  • Customers are likely to grow and the company benefits.

  1. More collaborative ecosystem

  • Some innovations are successful because a new technology improves collaboration with supply chain partners and helps allocate business risks more appropriately, making cost reductions possible.

 

  1. An Agile and adaptive organization

  • Innovators sometimes use technology to move away from hierarchical models of decision making in order to make decisions that better reflect market needs and allow real time adaptation to changes in those needs.

  • the result is often greater value for the customer at less cost to the company.

Pro tip: At least 3 or more features transformative business models has a better success.

 

Red and Blue Ocean

 

Red – Dårlig. Dem der sælger det samme produkt.

Blue – God. Meget unique. Skiller sig ud end andre. Skaber en værdi

 

Eksempler På Disruptive technology

 

1. Just Eat was an example of disruption

 

Yes it is. Just Eat was the first to gather restaurants etc. somewhere so they made it possible to order food in a single place online.

 

2. Was Facebook an example of disruption

 

Facebook was half not half disruption. Arto, which came out in 1998, was very much the same principle, but facebook was international and brought together a much larger group. In addition, there were many more options on Facebook

 

3. Think of a disruption idea for?

A learning app (abc, 123) for small kids where parents can see the children’s development (while using the app). Nowadays small kids are very curious what’s going on behind the screen, instead of seeing “kids videos” parents can offer them the learning app. It helps them recognise the basic abc and parents will likely happy for using the time productively.